NATURAL FIBRE STANDARDS & CERTIFICATIONS

Consumers are demanding higher standards from the products they bring home, leading to the rising importance of organic labeling and ecological standards and certifications. To be certified organic, natural fibres such as cotton, wool, hemp, and flax must be grown and produced under stringent standards that relate to the use of synthetic fertilizers and pesticides. Why is this certification an important label for consumers and how is it different from other certifications?