CAMPAIGN ADVERTISING ON ANY NONPROFIT BUDGET: SMALL INVESTMENT, BIG IMPACT

Campaign Advertising on Any Nonprofit Budget: Small Investment, Big Impact
Thursday, May 13th, 2021 from 1-2 PM EST
Cost: FREE

Whether it’s a one-time stunt, hyper-targeted digital and social advertisements, or a large multiphase advertising campaign, we know communications ads work. Paid advertising is an important tool for getting your message out and finding new supporters.

This workshop will take the mystery out of campaign advertising and help participants understand how it can play a role in any campaign of any budget. We’ll explore different kinds of advertising and the fundamentals of choosing when to advertise and what media is the best tool to reach your audience. This workshop is geared to small-medium sized budgets.

In this session we’ll talk about:
– Stretching your dollars
– Where and when to advertise
– The value of advertising across platforms
– Trying new tactics
– Identifying and reaching your audience

Skill level: All
Experience: Any