Luxury and Innovation: The Benefits of Bio-Based Fur

In recent years, many brands and consumers have turned to faux fur as an alternative to the unethical fur industry. However, using faux fur from synthetic materials such as polyester does not necessarily provide a more sustainable alternative. Leading the way to sustainable faux fur production is Dupont, a global innovation leader, who recently created one of the first commercially available faux furs that is made with plant-based materials, known as Sorona®. This material can be mechanically recycled which, unlike real or synthetic furs, supports the circular business model. This panel will explore how this innovative new material is pushing the boundaries of fashion, by providing brands and consumers with a product that considers both the environment and animals.