Effective Climate Messaging for Seniors: What the Latest Research Tells Us
Canadian Seniors’ interest in climate change extends far beyond feeling a greater connection with the natural world. More than seven in ten (74%) express that the government should be doing more to tackle climate change, and seven in ten (70%) believe they can personally help to reduce emissions. It’s clear that seniors are ready to act, and many will bring decades of experience to any climate action they undertake.
Equipped with fresh research from EcoAnalytics, on November 29th, Climate Legacy and Re.Climate are excited to present a new webinar exploring the unique ways that seniors engage with climate action. If you would like to improve your messaging and better tailor your work to engage seniors, we hope to see you there.
Our Panelists:
Amber Bennett is one of Canada’s top climate communication strategists and capacity builders. Amber works with groups across the country, bridging the gap between research and practice and helping to translate social research into applied strategy. She led the groundbreaking Alberta Narratives Project, one of the largest public engagements of its kind, bringing together more than 75 individuals and organizations to engage 500 Albertans in climate-energy conversations. Over the past 10 years, Amber has won numerous awards for her work. She holds a Bachelor of Public Relations and a Master of Arts in Environmental Education and Communications.
Dr. Louise Comeau is a Senior Advisor at Re.Climate, Carleton University’s centre on climate change communications and public engagement. Louise has more than 30 years’ experience in climate change policy, communications, and solutions-related advocacy and programming. She brings this experience to her work as an independent researcher and advocate supporting environmental groups and other clients through her consultancy, Iris Communications. Louise holds a doctorate in environmental management, focused on environmental ethics and behaviour change from the University of New Brunswick. She is a member of the Federal Net Zero Advisory Body.